June 18, 2011 by  
Filed under Google

YouTube is trying to join you in your living room.  Just like Netflix and Apple, Google is working towards developing “channels” for YouTube so that all videos posted will be organized by categories and they will also include original programs that have been professionally produced.  Google has obviously realized that they have been missing out on a whole new market that they could be selling their ads to and want to find a way to capitalize on it.  Netflix and Apple have been enjoying this market all by themselves and now it looks like Google wants a piece of the pie.  It has also been reported that Google is going to start a movie rental service, but Fox, Disney, and Paramount refused to sign on claiming that YouTube supports pirated content and they would have no part in contributing to a service that hosts it.  Although, Sony Pictures, Warner Bros., and Universal Studios are on board, so they must believe Google’s new venture has some potential.