How Online Reviews Affect Your Local SEO

March 30, 2012 by  
Filed under Google

Online reviews can make or break a small business.  Did you know that 50% of US consumers are more likely to use a local business after reading positive reviews?  50% that is 1/2 of all people.  That sounds pretty important to me.  64% of consumers go online searching for reviews before choosing to make important decisions like which local doctor, chiropractor, or dentist to go to.  80% of consumers have admitted to changing their mind about which service to use based upon negative reviews.  I know I always check for reviews when I’m about to make an important decision.  Yelp is one of the most popular review services and I use it for checking out where to eat when I’m out of town.  If reviews are bad I’m eating somewhere else.  If multiple reviews say try the steak that’s probably what I’m getting.  Follow me on yelp at http://tobymiller.yelp.com to see my reviews.  Google dominates the search engine traffic and I use google reviews to check up on what local services to use.  Check out the infographic below for more useful information about online reviews.